Real-Time Marketing and PR Chapter 6
Tumblr is a prime example of a community that takes getting news into their own hands. If you want something important or controversial spread quickly then just put it into the hands of a few Tumblr users and watch it explode. The biggest problem that I've found with Tumblr is deciding what is true, what is false and what has been exaggerated to make a point. Tumblr is a very passionate and outspoken community. There are, however, individuals who want to put out false information or make something fairly insignificant seem bigger so they elaborate or create stories. Checking facts is always a good idea when civilians, or even mainstream media, post a story.