Social Media and Community

Measure What Matters Chapter 9

Businesses, organizations, customers and employees are all parts of a community to be measured and connected with in order to maintain a successful social media presence. When a company or organization ignores any of these groups then it is in danger of losing a vital resource.

When businesses and organizations outside your own make changes or announce products or events it is wise to pay attention to how they present it and how well it works. Keeping track of these things can help you to improve without having to experiment on your own. Learn from others mistakes.

Customers will often post things online about an experience they had with your company or organization. Always make sure there is someone available to find and respond to these as it will enable you to have a real-time response when a customer poses a problem. Solving these problems quickly and efficiently is one of the best ways to have a positive impact on other customers.

Keeping track of your employees well-being and feelings about your company is also vital. Employees, and sometimes volunteers, are essential to the continued success of any company or organization. Their happiness will ensure they are quick to respond in a positive way when problems arise.

Measuring your community and being aware of the changes is a major component of a real-time social media presence. If you ignore the world around you there is no way you'll be able to survive for long. No company or organization can exist in a void.

Flowers and Fun

This weekend I got to go visit my boyfriend and go to his grandma's surprise birthday party. It was a great time and I got to hang out with his family as well as him. I drove down on Friday and got to spend some time with him before he went to work. Since there's not a whole lot of places around Ada to get my hair cut I decided to run out while my boyfriend was at work and get my hair cut.

Saturday we spent some time relaxing and helped rake leaves. We both ended up buried in leaves multiple times. Later we picked up his sister and headed to dinner for his grandma. My boyfriend didn't know a lot of the people there as a lot of them were friends of his grandparents. He and I spent the time talking and hanging out.

Before I headed home my boyfriend told me that he needed to run an errand for his mom. I stayed in the car while he ran into the store. When he came back instead of getting groceries for his mom he had gone in to get me flowers. He didn't want to ruin the surprise so he told me he had to get groceries instead of telling me why he was going to get flowers.

My boyfriend claims to have more surprises in store for me. I'm excited to see what he comes up with this time. I love surprises and he's pretty creative so who knows what he'll come up with in that crazy head of his.