Thursday, December 10, 2015

University Marketing

I thought it was really interesting learning and reading about universities and the different things they have to think about when marketing. Not only are they marketing to prospective students but also to prospective faculty and donors.

Every university is different in what the emphasize to their target audiences. Some really push a specific program that they are known for, others find that showing off their campus brings more people. Regardless of what marketing technique they use a university's primary goal is education.


Books, Books, Books

Throughout this semester there were three different books that I was assigned to read for my social media class. "Share This", "Real-Time Marketing" and "Measure What Matters" had a lot of overlap in topics but also had some individual insights.

My favorite book was probably "Real-Time Marketing". As an art administration minor there were a lot of things in the other two books, especially "Measure What Matters", that I had learned in my minor classes. "Real-Time Marketing" had a lot of new information that I really enjoyed learning.

It was also a lot of fun this semester as I learned about different aspects of social media and then utilized some of the ideas in my officer position of Kappa Phi. I was in charge of the Facebook page this semester and I also created a YouTube account.

Sing-A-Thon in Media

For Sing-A-Thon this year I was in charge of keeping the Facebook page updated and posting videos and pictures. It was a lot of fun trying to pick the best moments to record and post. I decided to put everything together into a montage to try and capture some of the highlights of the weekend.


Wednesday, December 9, 2015

Life in High Gear

Life has been so crazy. Not only did I only get about four hours of sleep over the weekend because of Sing-A-Thon but I've also had to stay up late trying to get homework done. There are some things that I'm not sure how I got them done on time.

Sing-A-Thon was so much fun this year. Not only did my boyfriend get to come for part of it but I also got to spend time with a lot of my sisters and found out that I was going to be getting a little. The raffles that I put together went over really well and a lot of people bought raffle tickets.

I had a huge research paper due on Tuesday so Monday I worked like crazy to try and get it done. I stayed up late and still had two more pages to write before class. I somehow managed to get it done in the short break that I had before class and even had just enough time to run to the library and print it out.

That night I also got my little as well as Kappa Phi initiated twelve new sisters into the sisterhood. It was a lot of fun and our family got several new members. We got lots of pictures and stayed out probably a little later than we should have but we had fun and that's what matters.

Hopefully the rest of this week will go smoothly. I'm so ready for the semester to be over. I just have to get through two more days of classes and a few finals. I'm so excited but I'm also exhausted. Good luck to everyone!