Thursday, December 10, 2015

University Marketing

I thought it was really interesting learning and reading about universities and the different things they have to think about when marketing. Not only are they marketing to prospective students but also to prospective faculty and donors.

Every university is different in what the emphasize to their target audiences. Some really push a specific program that they are known for, others find that showing off their campus brings more people. Regardless of what marketing technique they use a university's primary goal is education.

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