Measure What Matters Chapter 3
When it comes to social media there are a few reasons why you would want to measure what happens on your accounts. Showing managers what you've been doing and how it's working can convince them to fund certain projects or just your organization in general. It can also show individuals that your organization is worth committing too as well. What works on social media can convince individuals but also showing what doesn't work can cause managers to change how things are going as well in order to improve measurements.
Not only is measuring social media important in order to know how things are going but it's also important to let others know and to move things forward. Improving social media communication and real-time is a great way to connect with your target audience as well as managers and higher-ups that need to know how things are going.