The ONU Twitter account was barely used during the homecoming festivities. Throughout homecoming there was one tweet containing the link to the schedule, one retweet from an alum and a tweet containing the link to pictures taken during the events. Those are the only tweets about homecoming on the Twitter page for Ohio Northern University. The university missed an opportunity to connect with alumni who were unable to attend homecoming.
The ONU Facebook was about the same with a post containing pictures, a video of the ONU marching band and a link to the days schedule. In addition they also didn't really post about homecoming the day beforehand. I have to assume that the University has alumni pages or something or else there is no real-time social media effort at all by the University.
My Storify recap of my first ONU homecoming experience.