Real-Time Marketing Chapter 13
Some companies and organizations block their employees from accessing social media. Some utilize the real-time aspects of social media and can't block the sites as they need them to communicate with customers. There are both pros and cons to both sides of this.
When blocking social media in the workplace you can increase productivity. Employees that may spend more time on social media when they are supposed to be working will be forced to focus on work. However, social media can be an integral part of an organization's interaction with customers. Blocking all social media prevents the company from having a real-time response to it's customer's needs.
If a company doesn't block social media access it allows employees to easily communicate with customers when a situation occurs or when a customer requests information. It also allows the company to quickly update the public on situations that may affect them. However, allowing employees to access social media may not only lead to employees being on social media when they should be working but may also cause workplace tension. If an employee posts something on social media during work hours that pertains to another employee it may be taken negatively and cause tension or hard feelings within the office.
Honestly I think the pros of using social media in the office far outweigh the cons of not using it but each company has to decide for themselves what they want to do and what is best for their company.