Measure What Matters Chapter 1
Measuring social media is a necessary aspect of any organization or business that utilizes real-time and social media. Keeping track of pages, traffic and other information is vital to staying on top of what is going on and how to improve. This can be dangerous for customers. When a customer creates an account and puts their personal information on their profile it then becomes free game for companies to use when determining their target audience and finding ways to connect with customers. Nothing you put on the internet is completely private. Never put anything online that you wouldn't want a future employer to see and never put anything online that could potentially be used to steal your identity or incriminate you in any way.
My usual route is to only put necessary information and if you don't need to put it online then I don't post that information. It's just safer and easier to keep track of if I don't post things I don't have to post. I'd rather be safe and have to tell people things I haven't posted than post more than necessary and end up having someone use the information maliciously. The internet is a wonderful invention that creates tons of connections but you have to use it wisely.